Reading. Page views are counted with Plausible and Google Analytics. Plausible is a privacy-focused counter that uses no cookies and builds no personal profile. Google Analytics runs with analytics and advertising storage denied, Google Signals off, and advertising personalization off. It receives cookieless measurement pings so this publication can compare discovery and task completion across desktop and mobile web without using the data for advertising.
Which buttons get used. Alongside the page count, both services receive the same small set of fixed events: that a newsletter form was submitted, that a checkout button was pressed, that a calculator was actually used, that a share or a YouTube link was clicked, that the account chart was explored, which currency the home page account card was switched to (the currency, never the amount), how far through the position check a reader got (the question number, never the answer), and which of the three result bands the position check returned. What is counted is the action and a short fixed label for it, never the text typed into a box, never a question asked, never an email address, never a calculator input, and never the answers given in the position check.
Turning the counting off. Counting can be switched off for one browser, and it is the real thing rather than a preference honoured on this end: with it off, neither analytics script loads and nothing is sent to Plausible or Google Analytics. The request still reaches the server that serves the page, as every request on the web must, but neither analytics service counts it. The setting lives in this browser only, so it needs doing once per browser and once per device, and clearing your site data resets it.
Counting on this browser: checking. Turn it off · Turn it back on
The calculators. The numbers typed into the compounding calculator stay in your browser and are not sent to analytics. Choosing Save in this browser stores one scenario in this browser profile until you replace or delete it, or clear site data. It is not synced to an account or another device. Anyone using the same browser profile can restore it. Without choosing Save, this calculator does not store your scenario for a later visit. For the compounding calculator, we count which kind of assumption was changed, whether the advanced options or chart were explored, and whether copying, sharing, saving, restoring or deleting a scenario succeeded. Each action is counted at most once per page load. Only the action label is sent, never the amount, rate, duration, currency choice or calculated result. The share button puts the chosen numbers after the # in a link; those numbers travel to whoever receives the link and are read locally by their browser. Older shared links put the numbers in the address sent to our server; the page removes those numbers before analytics loads.
The newsletter. Subscribing takes one step. You are on the list as soon as you press the button, with no confirmation email to hunt for. A short welcome arrives to show the list is real and to give you a one tap way out. A subscriber's email address is stored for one purpose, sending the newsletter, and is never shared, sold, or used for anything else. To be removed, use the unsubscribe link in any email, or send a deletion request through the contact page. Either one removes the address straight away.
What is kept alongside a subscription, and why. With the address: the date you subscribed, the exact sentence describing the newsletter that was on screen when you did, which form it was and which page it sat on, and the country your connection came from. That set exists so this site can show what you actually agreed to and when, which is what consent rules require it to be able to do. Your IP address is not stored, and nothing here is used to build a profile or to target you.
Stopping abuse. One correction to the line above, because it matters more that this page is exact than that it sounds clean. Forms that send an email or write a record (subscribing, the position check, the contact form) keep a short counter so the same connection cannot submit them hundreds of times. That counter is held against your IP address and it deletes itself within the hour. It is never attached to your subscription, never used to work out who you are, and never combined with anything else. Nothing else on this site stores an IP address at all.
If an address stops working. When a message hard bounces, or someone marks it as spam, that address is suppressed and never sent to again.
The Financial Health Score. When the core questions are finished, the answers and the five scores they produce are recorded on their own, with no email address, no IP address and nothing else that points to a person. The record carries only the answers, the scores, the band, the stated money goal, and the country the connection came from. It does not include an optional location or transfer direction chosen after the score. It exists so this site can see what a typical result looks like and which questions people abandon, and it is deliberately built so it cannot be matched to you, even by us, even if you later send the report to yourself. Records are deleted after 180 days. If you do ask for the report by email, that is a separate record, described next.
The report by email. Asking for the report stores your address with the scores and answers it belongs to, so the report can be written and sent. That is its only purpose. It does not put you on the newsletter, which is a separate, unticked choice on the same form. To have it removed, send a deletion request through the contact page.
Contact messages. A message sent through the contact form is stored privately so it can be read and answered, and it is not posted anywhere public. An email address is kept only if one is given, and only to reply.
Theme choice. The day and night toggle saves its setting in the browser's own storage. It never leaves the device.
Outside services. Video thumbnails and previews load from YouTube, which applies its own policies. Source links go to the institutions named on each article.
This page changes only when the practice changes, and changes are dated. Last updated 29 October 2026.